Privacy policy

Last updated: October 20, 2025

Wild West Waffles operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Wild West Waffles is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. We may collect or process the following categories depending on how you interact with the Services:

  • Contact details (name, billing/shipping address, phone number, email address).
  • Financial information (payment details, payment confirmation).
  • Account information (username, password, preferences, settings).
  • Transaction information (items viewed, cart activity, purchases, returns).
  • Communications with us (emails, messages, support inquiries).
  • Device information (browser, IP address, unique identifiers).
  • Usage information (interactions with our website, features, ads).

Sources of Personal Information

We collect personal information from:

  • Directly from you when you create an account, place an order, or contact us.
  • Automatically via cookies, pixels, and similar technologies when you interact with our website.
  • From our service providers such as Shopify.
  • From partners and third parties, including advertising partners.

How We Use Your Personal Information

We may use your personal information to:

  • Cookies, Analytics, and Shopify Network Intelligence
    We use cookies and similar technologies provided by Shopify and our partners to help improve our website’s performance, security, and analytics. This includes Shopify’s Network Intelligence system, which collects limited technical data (such as device type, browser information, and connection details) to protect our Services and enhance your shopping experience. By continuing to use our website, you consent to this type of data collection. You can manage or decline cookies anytime using your browser settings or through our site’s cookie banner.
  • Provide, fulfill, and improve the Services (process orders, ship products, manage accounts, personalize shopping experience).
  • Marketing and Advertising. We use your information to send promotions, newsletters, and to show you ads online. This includes personalized advertising through partners such as TikTok, Facebook/Meta, and Google.
  • For TikTok specifically, we may use Maximum data sharing, which includes TikTok Pixel, TikTok Events API, Advanced Matching, Shopify APIs, and In-App Checkout. These tools allow us to share certain information (like browsing behavior, purchases, and device data) to optimize ad performance and reach more customers.
  • Security and Fraud Prevention. To protect accounts, detect fraudulent activity, and maintain a secure shopping environment.
  • Communications. To provide customer support and respond to inquiries.
  • Legal reasons. To comply with law, respond to valid requests, or enforce our terms.

How We Disclose Personal Information

We may share your information in the following cases:

  • With Shopify, vendors, and service providers (payment processing, fulfillment, customer support, data analytics).
  • With advertising and marketing partners, including TikTok, Facebook/Meta, and Google, for the purposes of delivering targeted advertising and measuring effectiveness. When using TikTok Maximum data sharing, this may include your device data, browsing activity, and purchase information. These partners use your information in accordance with their own privacy policies.
  • When you direct or consent, such as through social media integrations.
  • With affiliates or within our corporate group.
  • For legal obligations or business transactions (e.g., mergers, sales, compliance with subpoenas).

Your Rights and Choices

Depending on where you live, you may have certain rights, including:

  • Right to Access/Know what data we collect.
  • Right to Delete your personal information.
  • Right to Correct inaccurate information.
  • Right of Portability (receive a copy of your data).
  • Right to Opt Out of Targeted Advertising and Data Sharing.

How to Opt Out of Targeted Advertising

You can manage or opt out of personalized ads in the following ways:

  1. On our website: Use our cookie consent banner to adjust your cookie preferences and disable advertising cookies like the TikTok Pixel.
  2. Through TikTok: Manage your ad preferences directly at TikTok’s Privacy Policy and TikTok’s Ad Preferences.
  3. By contacting us: Email us at info@wildwestwaffles.com with the subject line “Opt Out of Data Sharing,” and we will process your request.

We will not discriminate against you for exercising your rights.

Security and Retention

We use reasonable safeguards to protect your personal information, but no method of transmission or storage is 100% secure. We retain personal information as long as needed to provide the Services, comply with legal obligations, or enforce our policies.

Children’s Data

Our Services are not directed to children under the age of majority in your jurisdiction, and we do not knowingly collect their personal information.

International Transfers

Your information may be transferred outside your country of residence. If transferred from the EEA or UK, we rely on recognized safeguards such as Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted here with the revised "Last updated" date.

Contact Us

If you have questions about this Privacy Policy, your rights, or our data practices, please contact us:

Wild West Waffles LLC
11875 Pigeon Pass Rd.
Suite B13 PMB#408
Moreno Valley, CA 92557-6044
Email: info@wildwestwaffles.com